One year passed, and with it a new trend appeared in the world of digital marketing. It’s not surprising that the trend shifts, but after a year that seems silent, it can be difficult to adjust. Remember this trend for a smooth transition to digital marketing in 2022.
The future of hybrid events
Although most of the non-profit organizations were forced to go virtual this year, many of those who have invested in those virtual events were able to harvest significant rewards. Some new program strategies have moved before the pandemic and Covid only accelerated adoption.
As we barrel to 2022, virtual events will not be lost. Instead, they turn into a hybrid mixture directly and virtually. Nonprofits learn how to balance and support virtual participants and direct attendees for successful hybrid events that produce more guests than before.
The key to providing an excellent virtual experience for online guests tuning is to set up an online space where virtual assistants can see the program, offer on the elements of the auction, donate, send questions to the panel or perform any other activity Interactive that in personal assistants can. Make sure you can see your event with high quality sound and video and give them a space to connect as a chat or a group of social networks.
Live events are coming back, that’s true. But they will look a little different from pre-pandemic events. With so many nonprofit organizations that experience the benefits of virtual events, attendees who have very different levels of comfort with live events, and the possibility of other generalized diseases in our future, the hybrid event model is here to stay.
User Experience
Every part of digital content will be driven by algorithms by 2022. And the algorithm will support quality content. Marketers will need to distract them from the fast SEO tricks and produce very interesting quality and content that will attract visitors to their site and prove valuable for Google and other search engines.
Integrate the user experience in everything that does in line from SEO tactics on the page to video production. Excellent user experience will prove far more effective than before.
Every part of digital content will be driven by algorithms by 2022. And the algorithm will support quality content. Marketers will need to distract them from the fast SEO tricks and produce very interesting quality and content that will attract visitors to their site and prove valuable for Google and other search engines.
Integrate user experience into everything you do online from SEO tactics on the page to video production. Excellent user experience will prove far more effective than before.
The data will promote marketing decisions.
In 2022, we will see more sophisticated reports and marketers integrating several data sources to guide their marketing initiatives.
Finished the days of making marketing decisions without the first time on the numbers.
There are nearly 500 connectors in Google Data Studio, up 300 in 2020. Most connectors have been submitted by community partners indicating that there is a dynamic community to continue to make Data Studio better and more useful for marketing specialists.
There are nearly 500 connectors in Google Data Studio, up 300 in 2020. Most connectors have been submitted by community partners indicating that there is a dynamic community to continue to make Data Studio better and more useful for marketing specialists. As a result, marketing marketologists should pay more attention to data quality and general hygiene.
SEO Initiatives will focus on “Zero Position”
Historically, organic SEO tactics aim to reach number one on the results page of the search engine (SERP). When we move to 2022, it becomes clearer that people use search engines differently. The place that is now coveted in the SERP is called zero position. This is higher images that directly respond to search requests.
This place is like gold for marketing specialists because it is placed above the results of senior search and it is displayed differently from a typical research result. The star extract is improved by Google for the purpose of getting the user’s attention to the SERP.
Winning a featured excerpt greatly improves statistics on the page and establishes management skills and brand expertise. Remember when we said that the user experience is the key? Yes, it’s always true and will also help you here. If your content provides a positive user experience and Google also deems it valuable, you will be well on track to secure the zero-position. If you do not know how to drag these coveted SERP spots, let us help you!
We know that the digital marketing landscape changes quickly and can be a little brilliant to follow. But keep in mind that content is always queen and if it is well produced and optimized, you are on the right track to your digital marketing goals.
For more insights into digital marketing for the 2022 year, contact us! We’re happy to help.